AVATAR has become the fastest selling Blu-ray disc ever, selling more in its first day than previous record-holder The Dark Knight sold in its first week.
The JAMES CAMERON blockbuster sold a massive 222,824 copies in 24 hours - 50,000 more than the CHRISTIAN BALE Batman movie managed.
"The incredible day one sales figures illustrate the urgency that fans of all ages have to return to the world of Pandora and more significantly, experience Pandora in high-definition," said a spokesman from Twentieth Century Fox.
The film was already the biggest cinema release of all time, with over £91million at the UK box-office and £1.7 billion ($2.6 billion) worldwide.
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